Ocean Reef Club – Key Largo, Fla.
Scott Kirkwood, a 12-year PGA Member in the South Florida PGA Section and Golf Director at the Ocean Reef Club, in Key Largo, is the recipient of the 2019 PGA Merchandiser of the Year Award – Private Category. The award recognizes PGA Professionals who have excelled in business and merchandising in the promotion of golf. A native of Gullane, Scotland, Kirkwood’s golf shop at Ocean Reef Club has consistently grown its sales, making an impressive $2.2 million in 2018 alone. Kirkwood has created new programs and offers for Ocean Reef’s Membership, increasing merchandise dollars per round from $29 in 2010 to $69 in 2018. In addition, he has increased hard-goods sales by $295,000 over the past three years, actively competing with online retailers. He is recognized for his intense commitment to Member satisfaction, building loyalty with both customers and staff.
No Comment