One Thing You Must Do to Own Your Niche

From law and marketing/design to financial services and real estate — how can you be the best? You have to own the niche!  How do you define your niche offering, create best practices, microcast your audience, then connect with and serve your customers. You have to UNlearn what you know.

Tom McMakin, the CEO of Profitable Ideas Exchange (PIE), and professor and business strategist, Doug Fletcher, are a Montana-based powerful team on a mission to arm every professional service expert with the right tools as they build their own business through community engagement by unlearning everything they know about selling themselves.

Co-authors of the upcoming book, How Clients Buy: A Practical Guide to Business Development for Consulting and Professional Services (Wiley, March 5, 2018), they will teach your audience to forget everything they know about sales, new skills that will help make connections, develop rapport, create interest, earn trust, and turn prospects into clients.

Immediately available to provide bylines and commentary, McMakin and Fletcher can discuss how professional service firms impact domestic outsourcing, how business schools are failing students by not teaching business development, how to become a rainmaker, as well as:

  • The most important thing one should know to build a service business
  • How to establish trust in a would-be buyer
  • How buyers of professional services are different from buyers of a widget
  • How selling expert services is different from software sales
  • How technology is revolutionizing expert service sales
  • Why segmenting a market is so important to the expert service sales organization
  • Why we hate salespeople
  • If there is a different way to sell services

Please let me know if you’d like to receive a copy of this new book when it becomes available, would like a byline, or would like to set up an interview. Thank you for your consideration and your time!

[livemarket market_name="KONK Life LiveMarket" limit=3 category=“” show_signup=0 show_more=0]