Coach’s Cruelty to Cows to Draw Grisly Anti-Leather Display From PETA on Black Friday

What: On the busiest shopping day of the year, holiday crowds stopping by Duval Street retailers will be met with a gruesome sight as a group of PETA supporters display a realistic bloody-skinned cow face alongside the message, “Here’s the rest of your leather handbag” to call out Coach’s continued sale of animal- and planet-killing leather.

The provocative action is part of PETA’s inaugural Free the Animals Friday, a nationwide Black Friday initiative that seeks to call attention to the suffering of billions of animals slaughtered every year for leather and other animal-derived clothing and inspire holiday shoppers to choose fashionable and cruelty-free vegan options.

“Every leather jacket and bag is stitched with the misery of a thinking, feeling being who died in agony,” says PETA Executive Vice President Tracy Reiman. “PETA is encouraging shoppers to keep cruelty off their gift lists by choosing warm, fashionable vegan options that leave cows in peace.”

Where: Outside Coach, 517 Duval Street, Key West. Please see the Google Maps link here.

When: Friday, November 29, 11 a.m.