LETTER TO THE EDITOR / Outsourcing

It is worth noting that in the absence of stoic leadership and an established chain of command, a distributive form of allocation of responsibility has come to life.

Some call it outsourcing but it is still nothing more than the proverbial passing of the buck. A good example of this new phenomenon is evident in most restaurants.  It used to be that the owner or his deputy or maître d’ would greet customers and assign them to a table.  Instead, we now have pretty young faces playing the hostess role.  They have no authority over the kitchen or the service staff other than to seat people.

The chef was top dog in the chicken and nothing happened there without his approval and constant supervision.  He was responsible for preparing the basic sauces and his sous-chefs would do the rest under his command. Increasingly, the chef is seen as the food choreographer, leaving the tedium of preparation to whoever shows up any given day.  Obviously, the consistency of taste, quality and appeal vary greatly and customers cannot expect the same thing twice.

Whereas waiters/waitress staff were earlier responsible for their stations and not only established rapport with her customers, took your order but delivered it and ensured that everybody was satisfied, the new approach is having ‘food runners’ deliver your food in an impersonal, matter of factly manner. The customer is still expected to pay a tip that is not commensurate to the personal service received but rather because a certain percentage is still deemed appropriate. The ‘push 1 for English’ approach has taken a life of its own in mostcorporate settings as well as businesses who prefer the impersonal approach to farm out responsibilities to cheaper overseas telephone operators. After a litany of directory options and an inordinate wasted time and frustration of not understanding the person on the other end, the customer is left in the lurch.

Does anybody care any longer or are we simply going through the paces pretending that we do so as to extract a better margin of profit?

Paul Sofranac

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