J.McLaughlin is excited to be open in Key west!

NEW YORK, NY – November 15, 2017 – J.McLaughlin, the classic American clothing and accessories brand for women and men, is expanding its retail fleet with a new location in Key West, FL. The 1,331-square-foot store will be located at 718A Caroline Street and will feature women’s and men’s clothing and accessories. This marks our 24th location in Florida and the 125th location nationwide.

“We are excited to further expand in Florida, our unofficial second home, and we see Key West as a great growth opportunity for the brand. It is a natural extension of our resort strategy and allows us to add to our store portfolio in Southern Florida,” says CEO Mary Ellen Coyne.

The design of the store includes all of the elements of our trademark store atmosphere. Warm and inviting, the décor feels innately Caribbean with bold blues, bright yellows and bamboo and rattan furniture. The outside comes inside with trellis panels and pergola structures. “Key West, a classic beach town, aligns perfectly with our resort aesthetic,” says Co-Founder and Creative Director Kevin McLaughlin.

New product categories – shoes, children’s and women’s swimwear will be featured in the store alongside classic signature prints, dresses and colorful sportswear. “We hope that vacationing families will pop by and find laid-back resort wear perfect for their vacation and seasons to come,” McLaughlin adds.

ABOUT J.MCLAUGHLIN

J.McLaughlin was founded 40 years ago by two brothers, Kevin and Jay McLaughlin, in 1977. Their goal was to create a new American sportswear brand based in New York and built on several basic concepts: classic clothes with current relevance, sold in a friendly retail environment that has a neighborhood feel. With over 115 retail locations, J.McLaughlin occupies some of the most picturesque main-street real estate in America.

True to the vision of the McLaughlin brothers, the stores have a warmly residential feel and exemplary customer service. “Being a good neighbor” is central to the brand’s approach to business, and J.McLaughlin values being a welcome and active member of each community in which it operates. The company also operates a fully responsive digital flagship at http://www.jmclaughlin.com/. The company is headquartered in Brooklyn, New York.

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