‘Hell on Wheels’ Is Coming: Squawking Chicken Truck to Ruffle Feathers Outside Key West Eateries

What: Key West diners just might think twice about chowing down on fried chicken after they see—and hear—“Hell on Wheels,” PETA’s guerilla-marketing campaign featuring a life-size chicken transport truck covered with images of real chickens crammed into crates on their way to a slaughterhouse, complete with actual recorded sounds of the birds’ cries and a subliminal message every 10 seconds suggesting that people go vegan. The vexatious vehicle will debut around Duval and Eaton streets, home to restaurants including The Flaming Buoy Filet Co. and The Bull & Whistle Bar, before moving on to confront diners at Wing Masters, Sarabeth’s, Smoked BBQ, Off the Hook Bar & Grill, and Rams Head Southernmost.

“Behind every barbecued wing or bucket of fried chicken is a once-living, sensitive individual who was crammed onto a truck for a terrifying, miserable journey to their death,” says PETA Executive Vice President Tracy Reiman. “PETA’s ‘Hell on Wheels’ truck is an appeal to anyone who eats chicken to remember that the meat industry is cruel to birds and the only kind meal is a vegan one.”

Where: Duval and Eaton streets, Key West

When: Friday, February 2, 12 noon