Volunteers join phade® and Keep Key West Beautiful to Remove Over 300 Pounds of Trash at Smathers Beach Clean Up

Volunteers join phade® and Keep Key West Beautiful to Remove Over 300 Pounds of Trash at Smathers Beach Clean Up

Key West, Fla. (September 6, 2023) – Community volunteers joined Keep Key West Beautiful and sustainable straw brand phade® at Smathers Beach last Saturday as part of a cleanup that removed more than 300 pounds of trash from the beautiful local shoreline. This effort was the third of three statewide cleanups phade® organized with regional Keep Florida Beautiful chapters.

The Key West cleanup was organized to help combat the growing global issue of beach debris and ocean pollution, especially from single-use plastic products that can last in an environment for hundreds of years. While innovative, sustainable products like the phade® marine biodegradable straw are designed to prevent pollution, billions of pounds of plastic from years past remain in the ocean and on shorelines around the world.

“Keep Key West Beautiful believes that no cleanup effort is too small and that every piece of trash picked and disposed of properly is one less that has the chance of ending up in the waters surrounding the paradise we all call home,” said Dorian Patton, Chair, Keep Key West Beautiful.

“While reducing, reusing and recycling are all extremely important values to help protect the environment, we know it’s not enough to keep places like Smathers Beach healthy and pollution free,” said Brad Laporte, CEO of phade® parent company WinCup. “phade® was created so that single-use items will safely return to earth after use, but we’re also committed to ridding the environment from plastic and waste that is already here. That’s why it was a pleasure to join Keep Key West Beautiful to help clean up the local shoreline in Key West.”

phade® has grown to be a popular choice with large retailers nationwide who seek to operate more sustainably such as First Watch, Dunkin’, Sam’s Club, and several sports arenas across the country.

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