Hard Rock Cafe Key West to Take Part in Annual Pinktober® Campaign Supporting Breast Cancer Awareness and Research

2019 Campaign Raises Funds for Breast Cancer Research Through the Hard Rock Heals Foundation®

HOLLYWOOD, Fla., October 1, 2019 – Hard Rock International continues its support for PINKTOBER® as the brand celebrates two decades of its annual PINKTOBER campaign, supporting breast cancer awareness and research. Throughout the month of October, Hard Rock Cafe Key West will be participating in the campaign through fundraising efforts supporting the Hard Rock Heals Foundation®, the charitable arm of Hard Rock®, with proceeds benefiting Making Strides Against Breast Cancer in the Florida Keys. This year’s program has plenty of pink to go around with a limited-time pink cocktail, an exclusive merchandise collection and events that will benefit Hard Rock Heals Foundation.

“Hard Rock Cafe Key West is honored to provide support to those in need, and we’re exceedingly proud to work with Making Strides Against Breast Cancer in the Florida Keys during PINKTOBER,” said Kelly Marshall, General Manager at Hard Rock Cafe Key West. “We are privileged to offer guests the opportunity to come out to support this cause and gather for fundraising events to spread a message of strength, hope and awareness for those affected by this disease.”

Pink is the Color for Fall

Hard Rock’ Rock Shop® and the brand’s online retail site will help guests show their pink pride with exclusive PINKTOBER merchandise including limited-edition pins, t-shirts, bracelets, keychains, hats and more. The exclusive items will display “BRAVE” written on the front with a pink ribbon accompanied by the Hard Rock PINKTOBER logo. Proceeds from the PINKTOBER collection will be donated to the Hard Rock Heals Foundation in support of breast cancer awareness causes around the globe. Those looking to shop the PINKTOBER merchandise can visit the Rock Shop at Hard Rock Cafe Key West or the online Rock Shop at https://shop.hardrock.com.

Participate in PINKTOBER

Guests wanting to show their support and participate in the pink party can visit Hard Rock Cafe Key West and take part in fundraising activations benefiting Making Strides Against Breast Cancer in the Florida Keys from Oct. 1 to Oct. 29, 2019.

Events Include:

  • “PINK” Latin Night at the cafe 10/5 at 1030pm, NO COVER
  • “PINK”tober Sunset Sail with Fury 10/6 book now furykeywest.com
  • Walk with us on 10/12 in the Making Strides Against Breast Cancer relay for life

The Flavors of Pink

Hard Rock Cafe Key West will feature a limited-time cocktail called “Drink Pink Punch” to generate awareness for breast cancer. The delicious Drink Pink Punch cocktail includes Beefeater Pink Gin, the tropical flavors of guava, banana, pineapple and strawberries finished with a house-made guava foam and rainbow candies.

Those looking to dine at Hard Rock Cafe Key West can make a reservation by visiting www.hardrockcafe.com/locations.aspx. To purchase Hard Rock merchandise, visit the online Rock Shop at https://shop.hardrock.com. For additional information on the Hard Rock brand, visit www.hardrock.com.

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