Americans’ Interest In Cuba On The Decline, Even As Havana Celebrates Its 500th Anniversary

RICHMOND, Va., April 2, 2019 /PRNewswire/ — Cuba saw a 33 percent decline in overnight visitors from the U.S. from 2017 to 20181, and a recent annual survey* by leading travel insurance and assistance company Allianz Global Assistance found that Americans’ interest in traveling to Cuba in 2019 is still on the decline (75.5 percent are not interested in 2019; compared to 74.7 percent in 2018). That still leaves 14.6 percent of Americans – or about 48 million travelers – somewhat or very likely to plan a trip to Cuba.

This year Cuba will celebrate the 500th birthday of its capital city, Havana, and expects to receive 5.1 million global visitors as a result. Yet according to Allianz’s survey, 90 percent of Americans are unaware of the anniversary celebration this November, highlighting an opportunity for boosters of travel to Cuba. The 6.8 percent who were aware of Havana’s anniversary said it positively impacts their interest in visiting the destination, while two percent say it negatively impacts their interest in visiting.

Travel to Cuba can be confusing, especially in light of U.S. travel restrictions and advisories that often might make people think twice about visiting the island. According to the survey, a majority (63.3 percent) of Americans do not understand current travel restrictions to the island nation, which is likely preventing many from being interested in or planning a trip to the destination.
The survey also asked Americans about their preferred method of travel to the island, finding that 18.1 percent would expect to arrive by plane and 6.9 percent by cruise ship.

“With Havana making significant infrastructure improvements, including major hotel renovations, and planning cultural activities to celebrate the city’s 500th anniversary, it’s a great opportunity for Americans to visit,” said Daniel Durazo, director of communications at Allianz Global Assistance USA. “Our survey indicates that Cuba scores highly for its resorts and beaches, as well as its cultural attractions, with 34 percent of Americans listing one of these as the top reason for their interest in visiting the island. When traveling internationally, the right travel protection policy may provide peace of mind in case of unexpected travel disruptions or health issues.”

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