Jim DeKeyrel Appointed Florida Keys & Key West Director of Sales

KEY WEST, Florida Keys — Jim DeKeyrel, an 11-year Key West resident and former American Eagle airline station manager at Key West International Airport, has been named director of sales for the Monroe County Tourist Development Council.

DeKeyrel brings expertise with creating affinity programs in corporate sales and digital platforms for webinars and sales programs to the travel trade.

“As a resident of the Keys, Jim is well versed in the importance of a tourism-based economy while embracing the needs of our residents,” said Stacey Mitchell, the TDC’s director of marketing. “His customer service–oriented skill set, coupled with his experience integrating digital platforms in the sales process, will further enhance our promotional efforts.”

The Keys TDC markets the Florida Keys & Key West to travel agents, tour operators and consumers worldwide.

DeKeyrel replaces Mitchell, the former sales director, who was appointed in September to replace Harold Wheeler, who retired as TDC director after 21 years at the agency.

“Having the opportunity to share the beauty and memorable experiences we live every day is as exciting as joining the talented team already in place at the TDC,” DeKeyrel said.

[livemarket market_name="KONK Life LiveMarket" limit=3 category=“” show_signup=0 show_more=0]