Gildea Gallery First to Offer Digital Decorating Technology

New Website Shows Original Paintings in Real Home & Office Settings

KEY WEST, FL, April 16 2017 – Gildea Contemporary Gallery in Old Town Key West has introduced a unique online digital preview service for art lovers, collectors, and decorators. The new system, the first of its kind in Florida, allows anyone with access to the web to see the gallery’s original paintings in a variety of real room settings with furniture, lighting, and flooring scaled to size. The program creates creates a realistic view of how any gallery piece will look in the buyer’s home or public space, even on mobile phones. “This preview technology was previously available only to high-end New York and overseas art galleries. We’re delighted to offer this advanced art shopping tool to our customers, many of whom have multiple homes where decorating and placement are real issues,” says gallery Director David Bethune.

“It’s easy to spot the difference between 24×24” and 36×36” inches when you’re standing in the gallery. It’s a lot harder to do when you’re thinking about a home you have that’s 3,000 miles away,” notes owner Paul Gildea. “We’ve made significant investments in high-resolution, color-corrected photography and advanced wall preview technology in order to make it easy for our customers to shop,” he adds. The preview system even allows web visitors to “repaint” the walls of any room in their own colors. Paul says, “All of the most popular house paints from the top manufacturers are included, so people don’t have to try and mix the color that matches their walls. You just choose your colors and the walls behind the artwork are repainted instantly to match.” Paul tells customers, “The hottest color right now is Nimbus Grey. All the top decorators are using it. Our system has all kinds of rooms built-in, from bedrooms and living rooms to conference rooms and even restaurants.”

David Bethune recently joined the gallery as Director, bringing his technology background to the growing 3-year old business.  “I can see why it’s hard for galleries to get this kind of technology working,” he says. “There are significant hurdles to creating a website with accurate colors and scale, but when you’re buying artwork of real value, we think it’s worth it.” Bethune says the new website features just a small selection of the gallery’s full offerings. “We represent 13 different artists and have over 200 paintings in inventory. We’ll be adding new artworks to the preview system each week.” Paul Gildea is quick to point out, “With or without a digital preview, we stand behind everything we sell. If you get home and you don’t love your artwork, we’ll take it back.” The gallery offers a 100% satisfaction guarantee on every artwork sold.

In addition to on-the-wall previews, Gildea’s new website allows visitors to save a list of favorite pieces from the gallery in their own online collections, to share any piece with a friend via email, and to post any of Gildea’s artworks to their social media pages. Owner Paul Gildea makes it clear why he’s investing in the web. “Let’s face it, the future of the art business is online. I want my gallery to be as innovative in that space as we are with our selection of artists. This new site is a great step toward building the Gildea brand online as a leading destination for contemporary and abstract art. Over the coming months, we’ll expand the offering to allow Key West artists to sell their own work worldwide using our site.”

The new digital decorating and artwork preview system is available now at Gildea Contemporary Gallery’s website at http://gildea.gallery. No registration is required, although interior decorators and designers are encouraged to contact the gallery for access to special features made just for design professionals. Gildea Gallery specializes in abstract and contemporary painting and offers a free delivery and hanging service for locals. The gallery is located at 522 Southard St in Old Town Key West and is open Monday through Saturday from 10:00am to 4:30pm.

 

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